![]() New brand visualization is like a dynamic container for great moments. We used the Caslon 540 in a pair with it. We have retained the neutral and harmonious Helvetica font, which Helen Marlen has used for more than 20 years, but chose its new version - Helvetica Neue Bold. Our job is to capture it, communicate it and help you sell it. The digital principle highlights that beauty is fleeting, and we strive to capture it and share these beautiful moments. And every single time, were reminded that each community has its own unique character. The agencies are often obscure, and there is a conspiracy of silence that surrounds agency capture. ![]() The tentacles of industry intrude stealthily into the agencies. Capture have been invaluable extension of the General Mills / Häagen-Dazs team. The discharge in the logo has become dynamic - now it is changing with the format. Unfortunately, however, agency capture is a deed that is done quietly and in the dark. The wide space between the letters turns each one of them into a fully scaled art object. We chose a bold move - we made a discharge between the letters in the logo with a firm trick, increasing it. In addition, the monopolization of the baseline value is a serious foundation for a successful brand development. The idea is strong because it harmoniously integrates into previous communication concepts. So we crafted the essence of the brand: This is beautiful. Our services include digital publishing, documentary film-making, corporate films, business journalism, photography and editorial consultancy. It was hard to shake the feeling that it wasn’t coincidental Monday, when hours after CAA stunned the entertainment industry by. We realized that Helen Marlen does not sell fashion, they sell the beauty and individuality. CAA, Endeavor Acquisitions Capture an Agency Biz at a Crossroads. They sell designer clothes that have an outstanding quality and aesthetic value. Helen Marlen is not a mass market, it's a premium retail.
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